Where dialogue
beats monologue 

Aligning private ambition
with public interest. 

Development and investment projects often face strict regulations — but more frequently, they’re held back by inefficient communication among stakeholders. Disputes, misunderstandings, and tension drive-up costs, deepen uncertainty, and delay timelines — sometimes by months or even years. In the end, everyone pays the price: investors, municipalities, and citizens alike.

Prevention?
Participation.

Through participation and strategic communication, we identify stakeholder interests, prevent conflicts, and resolve existing tensions. Our goal is to build trust, foster community engagement, and create a positive image for the investor and project – all while saving money and time.

We speak everyone’s language —
across sectors, cities, and communities.

Our deep expertise and international experience deliver top-tier participation and community engagement services — fully tailored to the needs of each project with our best tools.

Building trust, minimizing conflicts. 

Every project, locality, and community is unique. For that, we start by analyzing the context, identifying key stakeholders, and setting clear goals. Based on that, we craft a custom strategy with a methodology, communication plan, and tailored participation activities. 

Planning meaningful public engagement
Creating tailored strategies to effectively engage communities and stakeholders, ensuring transparent and meaningful dialogue throughout the project.
Mapping and involving key stakeholders
Identifying key stakeholders and building collaborative relationships to foster mutual trust, understanding, and support.
Monitoring and analysing media and online space
Monitoring conversations, analyzing trends, identifying opportunities & threads across all networks, including closed groups. Traditional tools often fall short in comprehensive social media monitoring, so we built our own – Know & Act.
Surveys, questionnaires, polls
Designing and conducting surveys to gather valuable insights, opinions, and feedback from communities and stakeholders.
e-Participation
Leveraging civic tech tools to engage communities online and facilitate inclusive digital participation.
Organizing and facilitating events
Organizing and facilitating events that encourage community involvement, fostering constructive discussions and collective decision-making.
Advising on community engagement and collaboration
Providing expert guidance on building strong, lasting relationships with communities, focusing on participatory approaches that encourage active involvement.
Copywriting
Crafting clear, impactful messages and content to effectively convey project goals and foster community engagement.
Creating tailored strategies to effectively engage communities and stakeholders, ensuring transparent and meaningful dialogue throughout the project.

Local heroes with global reach

Read all stories

The world doesn’t need better messages.
It needs better conversations. 

As part of the award-winning communications agency Hero & Outlaw ↗, we bring deep expertise in media, digital platforms, and public affairs. Our strong network of contacts and sharp understanding of the political and social landscape give you advantage from day one.  

From Outlaw to Outreach

We understand media, social networks, and public affairs. We have a strong network of contacts and an in-depth knowledge of the political landscape.

Every community is different, and so is every strategy we make. We design creative, human-centered processes tailored to specific challenges of each project. We don’t force people into templates. We shape strategies around people.

We don’t assume, we measure. Representative data is the core of our work.

We monitor media and the online space, listen, and evaluate. Where traditional or automated tools fall short, ours take over.

Team

Ivo Půr

Ivo Půr

Experienced PR professional with a solid background in public relations and communication. Combines knowledge and expertise from the corporate sector, agencies, and public services.

Ivo Půr

Marek Hanč

Communication expert with over 10 years of experience in PR and advertising. He has worked with several prominent figures from politics, business, and the Czech startup scene.

Marek Hanč

Zdeňka Pokorná

Specialist in urban PR, marketing, and public participation. Gained experience and professional insight at the Prague Institute of Planning and Development (IPR), where she was responsible for projects such as the Vltava Philharmonic and the New Main Station.

Zdeňka Pokorná

Renata Klánová

PR consultant with a background in sociology. Combines experience from agencies, the public sector, and private companies. For the past 6 years, she has specialized in communication within the fields of public participation and Civic Tech, working on participatory projects both in the Czech Republic and the USA.

Renata Klánová

Anna-Marie Lichtenbergová

Expert in communication and strategy with extensive experience in PR, particularly in urbanism and culture. She gained experience in the communication department of the Institute of Planning and Development (IPR) and was the spokesperson for the Digital and Information Agency (DIA).

Anna-Marie Lichtenbergová

Matěj Toman

Social media specialist with over 10 years of experience in communication, analysis, and content management. He currently focuses on strategy creation and product development on social networks. Previously, he led an editorial team as the Editor-in-Chief of REFRESHER CZ and worked as a political analyst specializing in communication and campaigns.

Matěj Toman

Silvestr Horák

Creative strategist and communication specialist bridging technology, public relations, and multimedia production. He has experience from European Parliament, an advertising agency and a production studio, with expertise in PR consultancy, content creation, and research analytics. Passionate about harnessing creativity and technology to build impactful narratives.

Silvestr Horák