Connecting investors, cities, and communities

Aligning private ambition with public interest

Development and investment projects often face strict regulations — but more frequently, they’re held back by inefficient communication among stakeholders. Disputes, misunderstandings, and tension drive up costs, deepen uncertainty, and delay timelines — sometimes by months or even years. In the end, everyone pays the price: investors, municipalities, and citizens alike.

Prevention?
Participation

Through participation and strategic communication, we identify stakeholder interests, prevent conflicts, and resolve existing tensions. Our goal is to build trust, foster community engagement, and create a positive image for the investor and project – all while saving money and time.

Speaking everyone’s language — across sectors, cities, and communities

Our deep expertise and international experience deliver top-tier participation and community engagement services — fully tailored to the needs of each project with custom-built tools.

Czech authorities issued the fewest building permits in

0 years

0%

of people don’t trust developers and planning authorities

0%

of projects miss planned completion deadlines

0%

of urban residents in Europe want to influence how their neighborhoods are developed

Participation reduces project delays by

0%

and increases long-term infrastructure utilization by

0%

Participation & Communication Strategy

Creating tailored strategies to effectively engage communities and stakeholders, ensuring transparent and meaningful dialogue throughout the project.

Stakeholder Mapping

Identifying key stakeholders and building collaborative relationships to foster mutual trust, understanding, and support.

Social Media Listening

Monitoring conversations, analyzing trends, identifying opportunities & threats across all networks, including closed groups.

Data Collection

Designing and conducting surveys, questionnaires and polls to gather valuable insights, opinions, and feedback from communities and stakeholders.

Civic Tech

Leveraging civic tech tools to engage communities online and facilitate inclusive digital participation.

Events

Organizing and facilitating events that encourage community involvement, fostering constructive discussions and collective decision-making.

Consulting

Providing expert guidance on communication and participation without the need to develop a full strategy.

Copywriting

Crafting clear messages that reflect both community needs and project goals.

Lay the groundwork for trust in the community — before you build anything else.

All-in-one solution.

Participation, civic tech, communication, (social) media & public affairs.

As part of the award-winning communications agency Hero & Outlaw ↗, we bring deep expertise in media, digital platforms, and public affairs. We have a strong network of contacts and an in-depth knowledge of the political landscape.

Every community is different, and so is every strategy we make. We design creative, human-centered processes tailored to specific challenges of each project. We don’t force people into templates. We shape strategies around people.

We don’t assume, we measure. Representative data is the core of our work.

We monitor media and the online space, listen, and evaluate. Where traditional or automated tools fall short, ours take over – covering both social media and civic tech.

Ivo Půr

Experienced PR professional with a solid background in public relations and communication. Combines knowledge and expertise from the corporate sector, agencies, and public services.

Marek Hanč

Communication expert with over 10 years of experience in PR and advertising. He has worked with several prominent figures from politics, business, and the Czech startup scene.

Zdeňka Pokorná

Specialist in urban PR, marketing, and public participation. Gained experience and professional insight at the Prague Institute of Planning and Development (IPR), where she was responsible for projects such as the Vltava Philharmonic and the New Main Station.

Renata Klánová

PR consultant with a background in sociology. Combines experience from agencies, the public sector, and private companies. For the past 6 years, she has specialized in communication within the fields of public participation and Civic Tech, working on participatory projects both in the Czech Republic and the USA.

Anna-Marie Lichtenbergová

Expert in communication and strategy with extensive experience in PR, particularly in urbanism and culture. She gained experience in the communication department of the Institute of Planning and Development (IPR) and was the spokesperson for the Digital and Information Agency (DIA).

Matěj Toman

Social media specialist with over 10 years of experience in communication, analysis, and content management. He currently focuses on strategy creation and product development on social networks. Previously, he led an editorial team as the Editor-in-Chief of REFRESHER CZ and worked as a political analyst specializing in communication and campaigns.

Silvestr Horák

Creative strategist and communication specialist bridging technology, public relations, and multimedia production. He has experience from European Parliament, an advertising agency and a production studio, with expertise in PR consultancy, content creation, and research analytics. Passionate about harnessing creativity and technology to build impactful narratives.

Join Hero & Outreach

From hello to hell yes

E-mail: info@heroandoutreach.com

Registered seat & office: Muchova 240/6, Prague 6, 160 00

Reg. no.: 22481311

Registered with Prague Municipal Court, dept. C, insert 417200/MSPH